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Communications Department / Internet

LACOSTE S.A. Digital Communications

MNSTR

Agency MNSTR
Brand Strategy & Digital Stories

Movie Production

les télécréateurs

Production

Fleur et Manu

The Polo of the Future - The Film

Your vision of the Polo of the Future

During the past week, you’ve shared your ideas on the Lacoste Facebook page. 
The most original ideas were illustrated by our designer.

Vision The ultra compact and wrinkle free polo by Christophe Pillet Design Director

Vision 01 THE EASY TO STORE POLO by Kihoon Kim FROM KOREA

Vision 02 THE SOCIAL MEDIA POLO by Catherine Beaumier Lacroix FROM CANADA

Vision 03 THE WATERPROOF POLO by a number of fans, including Chase Bennewitz, Julio Bonaldo, Matty Brady

Vision 04 FROM POLO TO DRESS by Hyosook Lee FROM KOREA

Vision 05 THE SOLAR POWER POLO by Matt Aaron FROM USA

Vision 06 THE TEMPERATURE REGULATOR POLO by Guilherme Gerber FROM BRAZIL

Vision 07 THE PHOTO POLO by Miwa Yamauchi FROM JAPAN

Vision 08 THE WEATHER REFLECTING POLO by Alice Bee FROM FRANCE

Vision 09 The Emoticroc Polo by Grace Cai FROM CHINA

Vision 10 The sound sensitive polo by Rodrigo Eidy Uemura FROM BRAZIL

How about you?

Leave us your vision

About

Manifesto 5

The Polo of the Future film features an attainable future; a future we have imagined.

But the possibilities are endless.
That is why we invite you to join us and reinvent the L.12.12 of the future.

Connect to Facebook.com/Lacoste and imagine the Polo of the Future.
The most creative ideas will be featured on Facebook.com/Lacoste.

Manifesto 1

In 1933,
René Lacoste invents the polo shirt. Its code name: L.12.12*.
At the time, its cut and airy fabric, the petit piqué jersey, offers unparalleled comfort.

The L.12.12 is immediately considered as a real technical innovation.
René Lacoste, however, decides to go farther.

Manifesto 2

He adorns his polo shirt with an elegant and audacious signature logo:
the crocodile.
By doing so, he invents a new generation of fashion.

80 years later, the polo is still in fashion.
Technology has evolved, but the quality of the L.12.12 hasn't changed.

Manifesto 3

Today, as we begin to celebrate the 80th anniversary of the brand, we pay tribute to the visionary spirit of René Lacoste.

Let's start from scratch and imagine the Polo of the Future.

Manifesto 4

An elegant and comfortable polo that never goes out of fashion, but one that is enhanced with all that technology can offer.

An intelligent polo, a connected polo, one that listens to its environment…a polo with no limits.

The Future of Tennis - The Film

5 years ago
Lacoste imagined how tennis would be played in the future.

Watch the film