LACOSTE S.A. Digital Communications
Brand Strategy & Digital Stories
Fleur et Manu
During the past week, you’ve shared your ideas on the Lacoste Facebook page.
The most original ideas were illustrated by our designer.
Vision The ultra compact and wrinkle free polo by Christophe Pillet Design Director
"A polo that takes up no room when travelling, and when taken out of its packaging, is wrinkle free. "
Vision 01 THE EASY TO STORE POLO by Kihoon Kim FROM KOREA
"To maximize your wardrobe space, click on your polo’s logo and see it disappear so that only the logo remains and is easily stored in a small box. "
Vision 02 THE SOCIAL MEDIA POLO by Catherine Beaumier Lacroix FROM CANADA
"Post a Facebook status, Tweet or Instagram photo when you want, on your polo. "
Vision 03 THE WATERPROOF POLO by a number of fans, including Chase Bennewitz, Julio Bonaldo, Matty Brady
"A polo that repels water, and when it rains the collar morphs into a hood. "
Vision 04 FROM POLO TO DRESS by Hyosook Lee FROM KOREA
"For women, simply pull down on your polo and it will extend into a polo dress. From polo to dress with one simple gesture. "
Vision 05 THE SOLAR POWER POLO by Matt Aaron FROM USA
"A small, crocodile shaped, solar panel will take the place of the Lacoste logo making it possible to charge electronic devices at the end of the day while wearing the polo. "
Vision 06 THE TEMPERATURE REGULATOR POLO by Guilherme Gerber FROM BRAZIL
"A polo that keeps you warm in the winter and cool in the summer. The polo will adapt to the ideal temperature for you. "
Vision 07 THE PHOTO POLO by Miwa Yamauchi FROM JAPAN
"The Lacoste crocodile logo acts as a camera. Take a photo by pressing on the logo and apply it to your polo for a very customized look! "
Vision 08 THE WEATHER REFLECTING POLO by Alice Bee FROM FRANCE
"A polo that changes colour depending on the weather and the sunlight. Discover Alice’s very own illustration of this Lacoste Polo of the Future here: http://tiny.cc/eb2jpw "
Vision 09 The Emoticroc Polo by Grace Cai FROM CHINA
"A polo that reveals your mood! "
Vision 10 The sound sensitive polo by Rodrigo Eidy Uemura FROM BRAZIL
"A polo that changes according to the sounds around it: the sound of nature, music, no sound at all... "
How about you?
Leave us your vision
The Polo of the Future film features an attainable future; a future we have imagined.
But the possibilities are endless.
That is why we invite you to join us and reinvent the L.12.12 of the future.
Connect to Facebook.com/Lacoste and imagine the Polo of the Future.
The most creative ideas will be featured on Facebook.com/Lacoste.
René Lacoste invents the polo shirt. Its code name: L.12.12*.
At the time, its cut and airy fabric, the petit piqué jersey, offers unparalleled comfort.
The L.12.12 is immediately considered as a real technical innovation.
René Lacoste, however, decides to go farther.
He adorns his polo shirt with an elegant and audacious signature logo:
By doing so, he invents a new generation of fashion.
80 years later, the polo is still in fashion.
Technology has evolved, but the quality of the L.12.12 hasn't changed.
Today, as we begin to celebrate the 80th anniversary of the brand, we pay tribute to the visionary spirit of René Lacoste.
Let's start from scratch and imagine the Polo of the Future.
An elegant and comfortable polo that never goes out of fashion, but one that is enhanced with all that technology can offer.
An intelligent polo, a connected polo, one that listens to its environment…a polo with no limits.
5 years ago
Lacoste imagined how tennis would be played in the future.
Watch the film